MEET THE MAMA // Alex Duxbury // Lifft Slings

Sling snuggle (1)


Who are you

I am Alex Duxbury, based in Millhouses with my husband Michael, daughter Georgina (21months) and our two Jack Russells.

Where are you from?

I am originally from a village in Hampshire, then spent five years in Norwich in Norfolk, before moving to study at the University of Sheffield. I have lived, studied and worked in Sheffield ever since.

What do we need to know about you?

I never really knew what I wanted to be when I grew up.

I have always been interested in people, having studied degrees in Psychology and later Human Nutrition and so ended up working with the public in diverse range of roles. Over the years I have worked on tourist boats, building sites, monitoring school food, for a NHS mental health trust and as a Maternal and Infant Health researcher at a University. My research funding ended just before my daughter was born, so I knew I would have no position to return to after maternity leave, prompting me to consider my career options.

Our daughter was born in December 2014, and in September 2015 an opportunity arose for my husband and I to acquire a baby sling business; Lifft Slings.

Our business enables me to share my passion for babywearing with others and be a stay at home Mum, taking ‘Demo Baby’ to meetings, sling demos at groups like Mama Social and being the main attraction to our stand at shows.

All our slings are made in Yorkshire, by my mother in law so we are a true Yorkshire family business. Our slings are available from our website or at events such as The Baby and Toddler Shows, where we can meet the customers and offer free demos and sizing advice to ensure they purchase the perfect sling.

In the last 12 months the business has developed and grown, and I have gained new skills as a Babywearing Peer Supporter and now am responsible for sales, marketing and social media.

Where can we find your business/product (facebook, instagram/website etc)

Our website is

Our facebook page is

Instagram LIfftslings

Twitter @Lifftslings

Pinterest Lifftslings


You can read what Anna from Angel in the North had to say when she reviewed the sling here:

What is your favourite thing to do as a family?

Going for a dog walk in the Peaks then stopping off at Our Cow Molly for ice cream on the way home.

Top mama tip…

Be the best Mum you can, but never compare yourself to others. Remember in your little one’s eyes, you‘re the best Mum in their world.

Your mama confession…..

I take the concept of ‘working from home’ to the limits to include grabbing my laptop and a drink and working from the front seat of my car, parked outside our house as our daughter naps in the back.


Alex will be joining us at Mama Social on Friday 9th September 10:30-12 at The Showroom.

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